In a bid to change the behaviour and encourage discipline among Filipinos to combat the global pandemic, the Department of the Interior and Local Government (DILG) and the Department of Health (DOH) today jointly launched the “BIDA ang may Disiplina: Solusyon sa COVID-19” national advocacy campaign in Barangay Jesus Dela Peña, City of Marikina.
DILG Secretary Eduardo M. Año said that the “BIDA ang may Disiplina” campaign is a joint effort of the DILG and DOH brought forth by the goal of encouraging people participation in the battle against COVID-19 by living a life of discipline and earnestly practicing the minimum health standards set by health authorities. He also encouraged all local government units (LGUs) to organize Disiplina Brigades in all barangays in the country to encourage adherence to health standards in the community.
The Barangay Disiplina Brigades shall be composed of community members, including barangay tanods, who will remind their neighbours and friends of minimum health standards and call the attention of those who violate health protocols.
“Ang laban kontra COVID-19 ay hindi lang laban ng pamahalaan, ito po ay laban ng bawat Pilipino na maaaring mabiktima ng sakit na ito kaya sa pamamagitan ng ‘BIDA ang may Disiplina’ ay hangad ng DILG at DOH na iparating sa mga mamamayan na ang susi sa pagsugpo sa virus na ito ay disiplina at pagsunod sa mga tamang asal,” Año said.
“It is only through concerted and unified efforts can we win this battle,” he added.
Año said that the “BIDA ang may Disiplina” campaign emphasizes the importance of individual self-discipline and behaviour change, practiced by the citizens down at the grassroots level, as a means to beat COVID-19 in order to ensure the safety of families and of the nation.
He said that the campaign is the harmonization of the #Disiplina Muna campaign of the DILG and the “BIDA Solusyon sa COVID-19” campaign of the DOH into a combined national advocacy program.
#Disiplina Muna is an initiative of the DILG launched last year which seeks to rebuild the culture of discipline among Filipinos as a means of fostering people’s participation while ‘BIDA Solusyon sa COVID-19’ is DOH’s campaign encouraging the Filipino people to take an active role in the fight against COVID-19 by practicing B.I.D.A: B - Bawal walang mask; I - I-sanitize ang mga kamay, iwas-hawak sa mga bagay; D - Dumitansya ng isang metro; and, A - Alamin ang totoong impormasyon.
“Through the said campaign, the public, down to the barangays and families, is encouraged to be self-disciplined and cooperative in abiding with the minimum health standards (e.g. B.I.D.A.), and other COVID-19 policies,” Año said.
‘BIDA ang may Disiplina’ in LGUs
Meanwhile, DILG Secretary Año urged LGUs to support the ‘BIDA ang may Disiplina: Solusyon sa COVID-19’ campaign to promote discipline as the new normal and change people’s habit and lifestyle to prevent contracting or spreading COVID-19.
“Malaki ang bahagi ng mga mamamayan sa kampanyang ito ngunit ito ay magiging matagumpay lamang kung mahusay po itong mapangungunahan ng ating mga pamahalaang lokal,” Año explained.
He encouraged provincial, city, municipal, and barangay sanggunians to enact their respective ordinances that prescribe discipline in following health safety standards to prevent the spread of COVID-19.
LGUs are likewise encouraged to incorporate the slogan "BIDA ang may Disiplina: Solusyon sa COVID-19. Ligtas ang Bayan, Ligtas ang Pamilya”; official hashtag #BIDASolusyon #DisiplinaMuna; and logo BIDA ang may #Disiplina logo featuring Rizal wearing a face mask, in their existing, ongoing, or planned advocacy on COVID-19 prevention using digital/ printed/ broadcast/ collateral materials.
Public Information Officers (PIOs) of LGUs are also urged to participate in the online training programs to be led by the DILG and DOH to promote responsible journalism and accurate reporting to foster credible information amid the pandemic and discarding fake news.
Through a memorandum, Año directs LGUs to encourage citizens to exercise new normal minimum health safety standards prescribed by the World Health Organization (WHO) such as frequent hand washing; cough etiquette; avoiding touching one’s face; observance of at least one-meter physical distancing in public; regular disinfecting of frequently touched objects and surfaces; isolating oneself from others if feeling unwell and seeking of care, if needed; avoiding confined and closed spaces with poor ventilation; avoiding crowded places; and, avoiding close-contact settings, especially where people have close-range conversations.