DILG, DOH ink partnership with private sector, launch female celeb as Ambassador of BIDA ang May Disiplina campaign to fight vs COVID-19

September 16, 2020

In the quest for positive behavior change towards defeating the COVID-19 pandemic, the Department of the Interior and Local Government (DILG) and the Department of Health (DOH) will formally ink their partnership with the private sector and celebrity ambassadors of the BIDA ang May Disiplina: Solusyon sa COVID-19 national advocacy campaign on today, September 16.

DILG Secretary Eduardo M. Año says that participation of the private sector and celebrities in the said campaign will significantly boost the cause of the project to encourage citizens to have individual self-discipline, especially now that there are reports of deliberate violation of minimum health protocols that are even flaunted on social media.

“Ang laban sa COVID-19 ay laban nating lahat hindi lamang ng pamahalaan. Napakalaking bagay na tinutulungan tayo ng mga pribadong sektor at ng mga kilalang aktor at artista sa ating hangarin na hikayatin ang mga Pilipino na makiisa kontra COVID-19 sa pamamagitan ng disiplinadong pagsunod sa minimum health standards at iba pang mga alintuntunin,” Año says.

Recovering from his second COVID-19 infection for the year, Año adds, “Sa mga pasaway at walang disiplina, maniwala kayo, hindi biro ang COVID-19 kaya mas mainam na sumunod po kayo sa mga tagubilin ng mga doktor at experto.”

Año says that that landmark signing of Memorandum of Agreement will happen during the upcoming event dubbed as "BIDA ang May Disiplina: Harnessing Private Sector Support to Defeat COVID-19."

Among the private sector entities lending their expertise and resources for the BIDA ang May Disiplina campaign are Ad Standards Council, Digital Out-of-Home, Inc., Macgraphics Carranza International Corporation, and Kapisanan ng mga Brodkaster sa Pilipinas.

The DILG Chief expressed gratitude to the said entities for rallying behind DILG and DOH’s BIDA ang May Disiplina campaign at a time when the country needs all the help it can get in the fight against COVID-19.

“Sobrang nakakataba ng puso na mayroon tayong mga kaibigan mula sa pribadong sektor na nagpaabot ng kanilang tulong sa atin. They are doing this out of love for the country and the willingness to pitch in their contribution amid the crisis,” he shares.

He says that even more laudable is that all the assistance extended by these companies in the said campaign are pro bono or for free. “Hindi po matatawaran ang tulong na kanilang ibinibigay sa atin kaya lubos po ang ating pasasalamat.” Año says.

Año shares that Regine Tolentino will be officially launched as the new female BIDA ang May Disiplina Ambassador. Other ambassadors such as Diether Ocampo, Jiggy Manicad, and Paolo Bediones will also grace the occasion.

Alden Richards, DOH’s BIDA Solusyon Ambassador is also scheduled to participate in the activity.

“With the larger than life personas of our celebrity ambassadors who are also examples of discipline, we are in high hopes that our advocacy campaign will indeed translate into a positive change of behavior among our fellow Filipinos especially at this time of public health emergency,” he says.

Last September 2, 2020, Local Chief Executive DM Ambassadors such as Manila Mayor Isko Moreno, Baguio Mayor Benjie Magalong, Dipolog City Mayor Darel Dexter Uy, and Ormoc City Mayor Richard Gomez were also presented on Kuwentuhang Lokal aired on DZMM Teleradyo.